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Perth tech startup Grafa to make financial information accessible for everyone on Wall Street to main street

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Cheyanne EncisoThe West Australian
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Grafa founders: Chief operating officer Jon Cuthbert, chief executive Heidi Cuthbert and chief technology officer David Martin.
Camera IconGrafa founders: Chief operating officer Jon Cuthbert, chief executive Heidi Cuthbert and chief technology officer David Martin. Credit: Ian Munro/The West Australian

Australians who develop financial discipline and make educated investment decisions early will be well-placed in growing their wealth, according to a Perth female founder.

Heidi Cuthbert, founder and chief executive of Fremantle-based fintech Grafa, said she had big ambitions to level the playing field by giving everyone from Wall Street to main street the same level of access to financial information.

Having previously worked as a Bloomberg television anchor in Sydney and the Middle East, Ms Cuthbert saw how the lack of financial education marginalised the average person.

“If the average person didn’t understand finance, they didn’t have any hope of improving their world overtime,” Ms Cuthbert said.

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“I wanted a company that made financial information entertaining and easy to understand so that anyone around the world could actually change their financial position.”

Co-founded by Ms Cuthbert’s partner, Jon, at the end of 2019, the web and mobile app-based platform provides information across all asset classes including the ASX200, international currencies, cryptocurrencies, commodities, property and economic data.

Ms Cuthbert said investing had transformative effects on the lives of every single person and yet it is out of reach for the average person.

“Investing is the one thing that anybody could do that significantly changes their life and so the earlier you understand it, the better off you will be in life,” she said.

“Every Australian is an investor. Every Australian has money in their superannuation account so for them to understand what’s going on in the broader market will help them make decisions about their super.”

The platform is in its testing phase but has already seen more than 5000 users nationally, plus interest from the US, UK, and United Arab Emirates.

Grafa now counts Queensland-based fintech entrepreneur Tim Woodhouse as an investor.

Ms Cuthbert plans to expand in Asia in the near future because she believes it is a region underserved by major financial data providers.

In line with the public launch in September, Grafa will also launch a premium version of the platform which will allow users to set alerts on movements of specific Australian stocks, cryptocurrencies, currencies and economic data events.

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