Perth’s first LEGO store will open at Karrinyup by late October

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Jenne BrammerThe West Australian
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LEGO’s first Perth store is coming soon.
Camera IconLEGO’s first Perth store is coming soon. Credit: Julio Cortez/AP

WA’s long-awaited first LEGO certified Store will open in the Karrinyup Shopping Centre by late October.

And a second shop is on the cards for next year — possibly with more to follow.

The new 300-square metre store will be opened by the LEGO Group and Sydney-based retail investment specialist Alquemie Group.

Richard Facioni, executive chairman of Alquemie, said there will be plenty of unique features, ensuring the Karrinyup store was a destination for brick fans of all ages.

The outlet will include multi-sensory brick-built features that draw inspiration from local WA landmarks and familiar icons — the exact details to be unveiled at its opening.

Other features include pick-a-brick wall, and in-store engagement including digital screens.

And Alquemie and LEGO Group confirmed the potential for another store in a different part of Perth.

“Perth, over time, could definitely accommodate at least three stores,” Mr Facioni said. “Once you open the first store in a new location and have a team on the ground you can start to think about the second and third stores, with a management team in place to look after that geography.

“I like to think that next year we will open another LEGO store in Perth, but it comes down to getting the right site, location and commercial arrangement.”

Mr Facioni said recruitment for the Karrinyup team would start one to two months before the opening date, and would include a manager, deputy and about 20-30 people to work through the roster.

He said there was a huge LEGO fan base in WA, with the Perth store expected to be one of the more successful in the portfolio.

“We get strong feedback from Perth fans through social media — a lot of people saying they’re keen to see a store here and asking when it’s coming?” Mr Facioni said.

“And just last week we soft-launched an online delivery service. Already we’re getting orders out of Perth. That shows us there’s strong demand in WA.

Karrinyup’s opening will mark Australia’s 11th certified LEGO store, with plans for about 25-30 across the nation.

The success of the stores come on the back of the 2014 LEGO movie and theme song “Everything is Awesome” propelling the mini-bricks to worldwide popularity.

Claus Kristensen, LEGO Group’s vice president and general manager Australia and New Zealand, said the LEGO brand mission was to inspire and develop the builders of tomorrow through creative free play and developing the imagination.

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