A prominent former sportsman who has told a court that Alan Jones twice kissed him without his consent says he believed the veteran broadcaster was in love with him.

Mr Jones, 85, is standing trial in the NSW Local Court having pleaded not guilty to 20 counts of indecent assault and two counts of sexual touching.

He has denied the allegations made by six male complainants, including a former athlete who can only be known as Complainant M.

Mr Jones has been charged with one count of indecent assault and one count of sexual touching relating to M.

It’s alleged Mr Jones kissed M on the corner of his mouth at an event in 2015.

He is further alleged to have kissed M and pushed his body against the man’s thigh at Mr Jones’ Circular Quay apartment.

The man began his evidence on Monday inside the courtroom.

Previously, complainants have chosen to give evidence via videolink from a remote location.

‘Power’

The court was told M frequently responded to Mr Jones’ texts and he said he was apprehensive of antagonising or offending him.

“As a person of influence in the media, I was always concerned about the reputation that he had and how he could destroy people … He hurts brands, he hurt politicians,” M told the court.

‘In love with me’

M earlier told the court he believed Mr Jones was “in love” with him.

The court was told that when M sent Mr Jones a photo, the broadcaster replied: “I love the photo. I love you. I want to kiss you for hours.”

M did not respond immediately and Mr Jones later wrote to him saying he hoped his message did not upset him.

He responded the following day saying: “Not at all mate. It’s nice to be loved.”

When questioned by Crown prosecutor Georgina Wright SC about the text messages, M told the court he believed Mr Jones was “in love with me”.

The court was told Mr Jones repeatedly texted M telling him he wanted to “kiss” him and “loved” him.

Asked about the nature of their relationship at the time, M said: “I can’t speak for him. I know I wasn’t in love with him in that kind of way.”

‘Defiantly’

M told the court he continued to have contact with Mr Jones in the months and years after the first alleged kiss.

He testified he last saw Mr Jones at his Macquarie St apartment on an occasion when the talkback host kissed him on the lips a second time.

M said Mr Jones kissed him on the side of the lips and pushed his genitalia against his leg before he pushed him away.

M told the court he “defiantly” told Mr Jones “OK mate” as he pushed him away.

“It started at the middle part of my cheek and continued to move slowly, it was back and forth,” M told the court.

M said Mr Jones told him “I love you so much” as the kiss moved closer to his mouth.

He said Mr Jones kissed him on the side of his mouth and he in “no way” consented to it.

‘He kissed me’

M told the court Mr Jones had previously kissed him on the cheek, but at a public event the broadcaster kissed him on the lips on the side of his mouth, leaving him embarrassed.

“I was kissed by the defendant and it was out of character for him in the way that he kissed me on that night,” M said.

“He kissed me close to my lips, not on my cheek.”

The man said he was walking back to his table when Mr Jones approached him and kissed him.

M told the court he “froze”, was in “disbelief” and did not understand why Mr Jones would kiss him in public.

“I don’t know if it was because I was shocked or because I was embarrassed, but at the time I said nothing,” M said.

He said he “just knew that I did not want to be there in that location at that point in time” and walked back to his table.

M said he said “nothing to anyone” on his table.

Asked by Crown prosecutor Georgina Wright SC whether he consented to Mr Jones kissing him on or near the mouth that evening, M said, “No I did not.”

M said after the dinner, he received a text from Mr Jones using words to the effect of “I would like to be kissing you all night”.

‘Beautiful man’

M told the court on Monday that he knew Mr Jones from an early age.

He said when he would go to Mr Jones’ apartment, the ex-radio host would call him something “flattering” such as “champion” and “beautiful man”.

M said Mr Jones also told him: “If someone hasn’t told you, let me to be the first person to tell you you’re special.”

“At first it was flattering and then I got a little uncomfortable about it because it’s not even something my parents say to me,” M told the court of the “special” comment.

“And I just found it a little unusual that he said it to someone.”

M told the court that after he made a comment about the floral arrangement in Mr Jones’ home, the talkback host sent him flowers.

The hearing continues on Tuesday.