A handful of the South West’s civic leaders and footy stars are set to take an ice cold splash for cash in the city’s inaugural Big Freeze fundraiser. On October 1, Bicentennial Square will turn blue as the Big Freeze takes over the park to raise money for motor neurone disease. Inspired by former AFL star Neale Daniher’s campaign, 21 well-known Bunbury community members will take the plunge down an inflatable slide into an ice-filled pool dressed in a costume of their choosing, with an aim to “freeze out MND”. Notable names taking the plunge at the inaugural event will be City of Bunbury Mayor Jaysen Miguel and Shire of Capel president Doug Kitchen along with South West Football League stars Beth Bond, Ben Ablett and Matt Partridge. Organised by breakfast radio announcer Naomi Pearce, who’s mother died from MND three years ago, the passionate local is no stranger to the event — her brother hosting the annual fundraiser in Geraldton. “It is nice to give people with MND a voice, because it’s such an uncommon disease,” she said. “I’m hoping that families or people with MND will think, ‘good they’re doing something to give us hope’ because when you’ve got MND, all you have is hope.” With an initial goal to raise $10,000, the community has to date come together to raise a massive $22,300, directly from donations. Ms Pearce said the initiative was largely owed to the encouragement from Mr Miguel who commended everyone who has “gotten behind it”. “It (the response) sums up Bunbury — we are a City, but we still have that country town feel with so many people around to help each other out,” he said. The Bunbury Big Freeze will kick-off at 9.30am on October 1 and will run until 12pm with everyone invited to come down and watch the action unfold.