Bunbury Brighter aims to promote city’s strengths

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Ailish DelaneySouth Western Times
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Bunbury Brighter ambassadors Michelle Verwijmeren and Terri Thomson are excited to be a part of the new campaign.
Camera IconBunbury Brighter ambassadors Michelle Verwijmeren and Terri Thomson are excited to be a part of the new campaign. Credit: Ailish Delaney / South Western Times

A new campaign showcasing the stories of Bunbury locals as an authentic approach to promote what the city has to offer launched last week.

Bunbury Brighter aims to promote the meaningful and different elements of Bunbury, with the initial campaign set to focus on lifestyle, balance, community, arts and culture as well as some of the city’s events.

A second campaign planned for later in the year will focus on business, investment and the opportunities for Bunbury.

The campaign features a series of videos of community members who share their favourite parts of life in Bunbury to promote the city’s liveability and help champion future growth.

Project lead Brody Russell said the campaign was about establishing a consistent indentity for Bunbury.

Bunbury does have so many things going for it and we need our own community to believe in its potential and keep advocating for Bunbury.

Brody Russell

Ambassadors Michelle Verwijmeren and Terri Thomson from Foodey Collective said they were excited to be involved in the project to help showcase the city and their business.

Ms Verwijmeren said Foodey Collective launched because they saw an opportunity to start a small business to enhance the lives of people in the community.

“We love where we live and we feel that by giving people convenience for great food in a box they can also get out and enjoy this beautiful landscape we live in,” she said.

“We’ve got a great opportunity for all ages and stages of life here, which I think is great.”

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