Bunbury to be marketed after cash share

Kate FieldingSouth Western Times
Marketing campaigns and summer markets are among the initiatives to promote Bunbury CBD.
Camera IconMarketing campaigns and summer markets are among the initiatives to promote Bunbury CBD. Credit: Graphic / South Western Times

Bunbury City Council has unanimously voted where to spend the $120,000 included in the 2017-18 Budget for marketing of the city.

The CBD Promotional Strategy will include $62,000 for the implementation of marketing campaigns, $15,000 for summer markets in the CBD and $10,000 to introduce grants for building upgrades.

A further $15,000 will be used to install more billboards similar to those on Ocean and Koombana drives that advertise events, $10,000 to support a mobile-enabled Bunbury website and $8000 for a Bunbury history initiative.

The six concepts were recommendations from a CBD Activation Advisory Group made up of representatives from Bunbury Geographe Chamber of Commerce and Industry, Dolphin Discovery Centre, Bunbury Regional Entertainment Centre and retail, hospitality, real estate, arts and community members.

Acting chief executive officer Mal Osborne told the council the group was “very keen” to see something occur in the lead up to Christmas to make sure the CBD was well promoted and the initiatives would still take some time.

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In a report to the council, a number of other initiatives aimed at revitalising the CBD were identified as already being worked on.

These include free trade areas where businesses are encouraged to activate the space outside stores by “moving it outside”, $20,000 for an urban orchard project which will investigate creating an urban food garden and the $1.6 million over five years to improve entry statements.

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