City aims to boost project promotions

Bunbury City Council will turn its focus to better promotion of its projects and achievements following the results of the latest community survey.

In response to its latest community scorecard, which revealed some harsh perceptions about the council, city staff will be tasked with better promoting and marketing the work being done.

The results showed perceptions that the council lacks a clear vision and its leadership within the community is dropping.

Mayor Gary Brennan said the survey results showed the council needed to do better at promoting what it was doing.

In particular, the scorecard indicated the city centre, playgrounds, parks and reserves and development of the city’s waterfront as some of priority areas identified by community members.

Mr Brennan said a lot of those areas had received major attention over the past few months and the council needed to promote those achievements better.

“I accept we have not promoted those things all that well across the community so that the community is aware that we are involved in those things,” he said.

“That’s something we are turning around.

“There’s a heck of a lot going on which people probably generally aren’t aware of.

“So that’s the task that the city has, through our media and marketing team, to promote those activities and that’s what we’ve been focused on for the last few months.

“It’s about really bringing to the Bunbury community’s attention, the activities that the city council is involved in.”

He said chief executive Mal Osborne and city staff were already looking at ways to improve the marketing of Bunbury.

“Not only for local consumption but Perth-based target audiences, promoting the city as a place to live, visit and invest,” he said.

The survey was completed by 844 people, including 469 from the 4000 randomly selected households, 191 other residents and 146 “out of area” and 38 “council affiliated” respondents.