Sports event to provide $5.5m boost

Kate FieldingSouth Western Times
Joe Cosenza, Michael Rae, Alan Kidd and Dean Lomax.
Camera IconJoe Cosenza, Michael Rae, Alan Kidd and Dean Lomax. Credit: South Western Times

The South West is expected to experience a $5.5 million economic boon when the Australian Men’s Masters Hockey Championships come to Bunbury tomorrow.

The 16-day competition will see 53 interstate and 23 WA teams, made up of a whopping 1800 participants and officials, stay, play and spend money in the South West during the biggest men’s masters hockey event ever held in the southern hemisphere.

The multi-million-dollar economic injection is based on data showing the average daily spend of participants and their accommodation costs across the tournament, according to Bunbury City Council.

The Nielsen Sports data shows the average daily spend of participants is $154 per person and the championships will result in more than 23,000 “bed nights” at South West accommodation providers.

Many of the participants are expected to extend their stay and will be accompanied by partners and family, resulting in an estimated economic injection into the region of $5.5 million, according to the council.

Mayor Gary Brennan said the event would not only provide a significant economic benefit, but it would also add vibrancy to the city.

“On behalf of council, I wish to welcome the athletes and their families to this place we call paradise and encourage them to explore while they are here,” Mr Brennan said.

“I also encourage the community to get behind this great event.”

Hockey Australia Masters co-chairman Norman Same said it was going to be a fantastic week of competition.

“Hockey Australia Masters is looking forward to bringing this year’s Men’s Masters Championships to the South West, enjoying the region and having our players not only playing great hockey but taking home some very special memories of their trip to the area,” Mr Same said.

The council has supported the championships to the value of $80,000, including contributions to men and women events in 2018.

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