SW residents warned on frozen treats
As the weather heats up, Dot’s Place is warning South West residents to think twice before cooling down with frozen sugary drinks as Livelighter launches its Don’t Be Sucked In campaign.
Roadside billboards will appear in Brunswick Junction from January 20, on buses in Bunbury and Busselton from January 6 and on Digi Panels in Spencer Street from this week.
Widely available at fast food outlets and petrol stations across the country, consumers often think a $1 frozen drink is a harmless summer treat.
However, according to the campaign, they are high in energy and added sugar, with daily consumption throughout summer potentially leading to 3kg of weight gain.
Cancer Council South West regional education officer Shenae Norris said World Health Organisation guidelines recommend consuming no more than six teaspoons of added sugar per day.
“We know that 7 Eleven stores currently promote a mega frozen sugary drink containing 20 teaspoons of sugar,” she said.
“If you had one of those for each day of summer, that’s equivalent to consuming 7 kilos of added sugar, which isn’t great for your health.
“You’re basically slurping your way to weight gain, toxic fat around your vital organs, an increased risk of heart disease, type 2 diabetes and some cancers, not to mention tooth decay.”
Ms Norris said cheap frozen sugary drink promotions encouraged people to enter fast food outlets to buy more junk food, which not only increased the amount of money spent, but the amount of kilojoules consumed.
“The junk food industry continues to find ways to lure in customers to encourage more eating and drinking of their sugar, fat and salt laden products,” Miss Norris said.
“Consider the motives of frozen sugary drink promos – are you being sucked in to extra kilojoules, sugar and spending?”
Rates of being overweight and obesity continue to grow with the long-term health costs and pressure on health services set to rise.
“This obesity epidemic can be avoided but, we can’t rely solely on individual decisions,” Miss Norris said.
“Which is why we’re calling for a level playing field where junk food promotions don’t outweigh healthy options.”
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